The challenge for Nerolac was to pursue the dealers to stock more of the product & thereby positively influence Sales.

To achieve the same, a roadshow with an ICL player & a Femina Ms.India contestant was organized by Percept Talent across 9 cities in India.

The second leg of this exercise was the final event which saw performances from Sameera Reddy, Shraddha Sharma, the noteworthy Rakhi Sawant and stand-up comedian Raja & his beloved Rancho.

The top 20 dealers also won themselves the opportunity to get on stage & were “judged” by Sameera Reddy.

Nerolac had another event in Kerala which saw dance performances from Jyothirmayi, singing performances from Vineet Srinivasan & Saynora Philips. The show was compered by the talented Ranjini Haridas & the final awards were presented by megastar Suraj Venjaramoodu.