Challenge:
The challenge for HUL’s timeless brands like Lux and Sunsilk was threefold:

1. Consolidate market share
2. Enhance appeal to a younger & more contemporary TG
3. Emphasize a heritage brand can be young and trendy too

Solution:
Percept Talent met the challenge by associating youth icon, Priyanka Chopra with their brands, bringing to the table a great youth connect