Challenge:
Suitings giant - J.Hampstead’s challenge was to break communication clutter by innovating & revising its positioning.

Solution:
Percept Talent conceptualized and executed a unique campaign that helped the brand break the stereotype of a suit appealing to only men by introducing the concept of the "J. Hampstead Man through the eyes of a woman”.

The premise was that a woman has a major say in what her man should look like.

And who better to do the same than Priyanka Chopra – every man’s dream girl and an icon of avant-garde style & fashion!!

Needless to say, the ultramodern campaign was a surefire hit.