Challenge:
Citizen, the popular watch brand needed a popular ambassador which could easily break the clutter in the market. They wanted a personality who could lend beauty, elegance, poise & thus enhance equity for the brand.

Solution:
Kareena Kapoor, the toast of the film fraternity matched all the needs that Citizen had enlisted.Her association with the international brand was strategically very potent & beneficial for the brand as well as for Kareena herself.